Version2 Labs: Customization Menu

Base packages (for reference)

Starter
$399
  • Up to 4 pages
  • Contact form
  • Hosting + domain included year one
  • Upkeep $100/yr
Business
$799
  • Up to 6 pages, tailored design
  • Booking via Calendly / Square / Jane
  • Google Business Profile
  • Upkeep $359/yr upfront or $399 billed yearly
Custom
Quoted
  • After a call, from the $799 Business base
  • Native booking, login, Stripe, blog, integrations, bilingual

How these ranges were set: each add-on is grounded in published prices from Canadian and US agencies and freelancers (footnotes, references at the bottom). USD is converted at 1.42 CAD1 (Bank of Canada, Oct 2, 2026). Version2 Labs is a one-person studio at the budget end, with no account managers and small, focused scopes, so its ranges sit at or below the low end of those published prices. Tick add-ons to build a quote.

4 sources

Branded form confirmations and notifications (transactional email with SPF/DKIM/DMARC), or a newsletter signup wired to an email service.

One-time build$150–$300
Yearly upkeep$75–$150/yr

Package: Starter and Business include a basic contact form; this adds proper sending setup or a newsletter signup.

Market: $210 DNS + email-delivery setup2; $197 USD (≈$280) inbox setup3; $99 USD (≈$141) Workspace setup4; $99 newsletter add-on5

Client pays: Mailbox, if wanted: Google Workspace ~$9.20/user/mo6; Transactional sending is free at low volume7; Newsletter tool (e.g. Mailchimp) has a free plan8

Ashish's gut guess of ~$200 one-time sits right in the middle of the market ($99–$280). Upkeep is an estimate: nobody publishes per-feature email upkeep, so it's priced as 3–6 small changes a year at ITS Inc.'s $24.99 per change 5, well under $60–$100/mo care plans 9.

Included in Business3 sources

Calendly, Square or Jane booking page embedded or linked on the site, styled to match.

One-time build$100–$250
Yearly upkeep$0–$50/yr

Package: Included in Business. Add-on price applies to Starter.

Market: $300 booking setup10; $99 USD (≈$141) booking integration11; $20/seat/mo booking calendar5

Client pays: Client pays the booking tool: Calendly has a free plan; Standard is $10 USD/seat/mo12

3 sources

Booking built into the site itself: no Calendly branding, your own rules and reminders.

One-time buildCustom quote
Yearly upkeep$53.89–$83.88/yr (add-on fee)

Package: Custom tier. Set-up fee is quoted on the call; the recurring fee follows the guidance below.

Market: From $1,800 (booking “feature”)13; From $2,500 USD (≈$3,550), offshore14; $8,000–$18,000 USD (≈$11,360–$25,560)15

One-time set-up isn't listed as a number: the market runs $1,800 to $25,000+ and Ashish's native booking is priced as a monthly add-on, not a build fee. Yearly range = add-on only: $4.99/mo yr-1 paid annually (10% off) up to $6.99/mo billed monthly. Excludes the $7.99/mo base.

2 sources

Stripe Checkout or payment links for paying online, or taking a deposit when someone books.

One-time build$300–$700
Yearly upkeep$75–$150/yr

Package: Custom tier (Stripe payments).

Market: $690 USD (≈$980) fixed; freelancers $100–$1,500 USD; agencies $3,000+ USD16; From $900 per connection13

Client pays: Stripe fees paid by client: 2.9% + CA$0.30 per domestic card charge, no monthly fee17

3 sources

A blog or news section the client can post to, with an index page and post template.

One-time build$100–$300
Yearly upkeep$50–$150/yr

Package: Custom tier (blog).

Market: $99 setup + $24.99 per post5; $95 USD (≈$135) blog setup11; Bundled in a $2,000 package10

Client pays: None for the blog itself. Writing posts is extra (see retainer).

3 sources

A second language version with a language switcher, translated menus, forms and SEO titles.

One-time build$250–$600
Yearly upkeep$75–$200/yr (per extra language)

Package: Custom tier (bilingual). Price assumes the client supplies the French copy.

Market: $420–$880 per language (business site)2; +20–50% of project cost18; $125 USD (≈$178) language toggle11

Client pays: Professional translation if needed: $0.18–$0.25 per word19

3 sources

Form leads or signups flow straight into Mailchimp, HubSpot or similar, with tags.

One-time build$150–$400
Yearly upkeep$75–$150/yr

Package: Custom tier (integrations).

Market: From $900 per connection13; Bids averaging $167 USD (≈$237)20; $99 newsletter add-on5

Client pays: Mailchimp has a free plan8; HubSpot CRM is free to start21

Included in Business4 sources

Claim, verify and fill out the Google profile, then keep hours, photos and links in sync with the site.

One-time build$100–$250
Yearly upkeep$50–$150/yr

Package: Setup included in Business. Add-on price applies to Starter; the yearly sync is optional for both.

Market: From $45013; $97 USD (≈$138)22; $397 USD (≈$564); others $499–$750 USD23; $500 USD (≈$710)24

3 sources

Renew the domain each year. SSL (the padlock) renews itself automatically.

One-time build$0
Yearly upkeep$15–$35/yr

Package: Year one is included in Starter and Business. This is the pass-through cost from year two.

Market: .CA $10–$20/yr; .com wholesale $10.97 USD25; .ca usually around $20/yr18; SSL certificates are free26

Client pays: Billed at cost; premium domain names cost more

5 sources

Product catalog, cart and checkout for up to ~25 simple products, added to a Business-size site.

One-time build$1,200–$2,500
Yearly upkeep$200–$450/yr

Package: Custom tier.

Market: Store from $3,220 (10 products)2; $3,995+ (25 products)10; Stores typically from ~$5,00018; Store from $6,00013; $2,000–$25,000 USD (≈$2,840–$35,500)27

Client pays: Platform fees: e.g. Shopify Basic $37/mo + card rates from 2.8% + 30¢28; or Stripe fees17

2 sources

Accounts and a members-only area: sign-up, login, password reset, gated pages.

One-time build$1,000–$2,500
Yearly upkeep$200–$500/yr

Package: Custom tier (auth layer).

Market: $500 USD (≈$710) members area on a site builder29; From $1,800 (login area); full platforms $18,000+13

Client pays: Login services can charge by member count, e.g. Memberstack from $29 USD/mo30

3 sources

Google Analytics 4 + Search Console set up, key events tracked, and a one-page dashboard.

One-time build$150–$350
Yearly upkeep$0–$100/yr

Package: Not included in a base package.

Market: $249 USD (≈$354) dashboard31; $497 USD (≈$706) GA4 + Search Console32; $280 Search Console setup2

Client pays: Google Analytics is free33

3 sources

Image, script and caching fixes to pass Core Web Vitals. Mostly for existing sites or redesigns.

One-time build$150–$400
Yearly upkeep$0–$100/yr

Package: Not included in a base package.

Market: $99 USD (≈$141) one-time fix34; $390 USD (≈$554) for 4 pages35; $495 USD (≈$703) sitewide36

4 sources

Audit and fix contrast, keyboard use, screen-reader labels and forms on a site of up to ~6 pages, with an accessibility statement.

One-time build$300–$750
Yearly upkeep$100–$250/yr

Package: Not included in a base package.

Market: Audit from $400; audit + fixes $1,200–$3,50037; $499 USD (≈$709) audit, ≤5 pages38; $500 USD audit; $2,500 USD (≈$3,550) small-site fixes39; $1,500–$5,000 USD average (≈$2,130–$7,100)40

Ontario AODA: businesses and non-profits with 50+ employees must meet WCAG 2.0 AA on public websites 41. WCAG 2.1 AA covers 2.0 AA and more. Smaller clients aren't required to, but it's a good selling point.

5 sources

Text and photo swaps, new blog posts, small page edits. $50/mo ≈ 1 hour, $150/mo ≈ 3 hours.

One-time build$0
Yearly upkeep$50–$150/mo · $540–$1,620/yr prepaid

Package: Not included. Base upkeep covers hosting and keeping the site running, not new content.

Market: $60–$200/mo (3–12 hrs)9; $100/mo maintenance; content plans from $300/mo42; $295/mo website refresh43; $75/mo maintenance10; $24.99 per content change5

Monthly $50–$150, or yearly $540–$1,620 prepaid (~10% off, matching the annual discount used elsewhere).

References

All pages fetched Oct 4, 2026. Prices as published on that date, in the currency shown on the page. CAD equivalents (≈) use 1.42.

  1. Bank of Canada: USD/CAD daily exchange rate (Valet API)
    https://www.bankofcanada.ca/valet/observations/FXUSDCAD/json?recent=5
    USD/CAD daily average 1.4246 on Oct 2, 2026 (used here as 1.42).
  2. Montréal en ligne: Web Agency Pricing (Quebec, CAD + taxes)
    https://montrealenligne.ca/en/web-agency-pricing/
    Extra language (Polylang/WPML): $210–$275 per language on a landing page, $420–$880 on a business site, $650–$1,250 on a store. WooCommerce store from $3,220 incl. first 10 products and Stripe/PayPal. SPF/DKIM/DMARC email-delivery setup $210. Google Search Console setup $280.
  3. Gitovo: Professional Business Email Setup (US)
    https://gitovo.com/professional-business-email-setup/
    Inbox setup incl. SPF, DKIM and DMARC “starting at $197 + tax”; the email subscription itself (Google Workspace from ~$7.80/user/mo) is extra.
  4. Tiny Thunder Studio: Google Workspace Setup (US)
    https://tinythunder.com/services/technical-setup/google-workspace-setup/
    Google Workspace email setup $99; Workspace itself ~$7–9/month per user, billed by Google.
  5. ITS Inc. (Impeccable Technology Solutions): Pricing (Canada)
    https://itsinc.ca/pricing
    Add-ons: Blog/Portfolio $99 setup + $24.99 each; Newsletter $99; Booking calendar $20/seat/mo. Care plans from $29/mo; content changes $24.99 each.
  6. Google Workspace: Pricing (Canada)
    https://workspace.google.com/intl/en_ca/pricing.html
    Business Starter listed at $9.20 CAD per user/month (lower with promo/commitment).
  7. Resend: Pricing
    https://resend.com/pricing
    Transactional email API with a free-forever plan (100 emails/day limit); paid plans scale up.
  8. Mailchimp: Marketing Pricing
    https://mailchimp.com/pricing/marketing/
    Paid plans priced by contacts; a basic Free plan is available.
  9. inVision Web: Website Maintenance & Security (Canada, prices + 5% GST)
    https://invisionweb.ca/services/website-maintenance-security/
    Basic Care $60/mo (no content updates); Essential Care $100/mo incl. 3 dedicated hours; Premium Care $200/mo incl. 12 hours.
  10. Marketing Mate: Website Costs Ottawa, 2026 guide (CAD)
    https://marketingmate.ca/2026/08/19/website-costs-ottawa-small-business/
    Published add-ons: Booking setup $300; Maintenance $75/month. $2,000 Growth package bundles blog setup with 4 starter blogs. $3,995+ Premium Commerce includes WooCommerce with up to 25 products. French requires a custom quote.
  11. Webspirely: Pricing (US)
    https://webspirely.com/pricing/
    One-time add-ons: Blog setup $95; Bilingual toggle (EN/ES) $125; Online booking integration $99.
  12. Calendly: Pricing
    https://calendly.com/pricing
    Free plan (one event type). Standard $10/seat/mo; Teams $16/seat/mo (yearly billing shown).
  13. TNAADO: Pricing (Toronto, CAD)
    https://service.tnaado.ca/pricing
    Connection to another tool (payments, booking, email, customer list, visitor numbers) from $900. Special feature (own checkout, booking, customer login area, dashboard) from $1,800. Google Business Profile and Maps setup from $450. Store build from $6,000. Platform with logins/customer area from $18,000.
  14. CodeMiner: Appointment Booking System
    https://codeminer.co/solutions/appointment-booking
    Custom branded booking system you own, from $2,500 fixed price (offshore studio, says it is ~65% below US rates).
  15. 4Byte Agency: Appointment Management System Development 2026
    https://www.4byte.agency/resources/internal-tools/appointment-management-system
    Basic custom booking system $8,000–$18,000; multi-staff with payments and CRM $20,000–$45,000.
  16. parish.cv: Stripe Payment Integration Service
    https://parish.cv/services/stripe-payment-integration
    Fixed $690 for Stripe Checkout with webhooks, receipts and tests. Typical market: freelance marketplace $100–$1,500; agency $3,000 and up.
  17. Stripe: Pricing (Canada)
    https://stripe.com/en-ca/pricing
    Domestic cards 2.9% + CA$0.30 per successful charge; no setup or monthly fees.
  18. OnePage Pro: How Much Does a Website Cost in Canada? (2026)
    https://www.onepagepro.ca/blogs/how-much-does-a-website-cost
    Bilingual EN/FR typically adds 20–50% to a project. Online stores typically start around $5,000. Domains $10–$30/yr, .ca usually around $20. Maintenance $25–$100/month.
  19. Frenchside: French Website Translation (Canada)
    https://frenchside.ca/french-document-translation/french-website-translation/
    French website translation typically $0.18–$0.25 per word; typical project $3,000–$12,000.
  20. Freelancer.com: WordPress, Mailchimp & Stripe integration job
    https://www.freelancer.com/projects/php/wordpress-mailchimp-stripe-integration
    Job to connect WordPress to Mailchimp and a CRM (plus Stripe subscriptions): budget $30–$250 USD; 187 bids averaging $167 USD.
  21. HubSpot: Free CRM
    https://www.hubspot.com/products/crm
    HubSpot CRM is free to start, with paid premium plans.
  22. BizIQ: Google Business Profile Setup (US)
    https://biziq.com/google-business-profile/setup-service/
    One-time Google Business Profile setup and optimization: $97.
  23. RZ Web Media: Google Business Profile Setup (US)
    https://rzwebmedia.com/google-business-profile-setup/
    $397 one-time full optimization; says US services charge $97 for basics or $499–$750 for full optimization.
  24. KVOKA: Google Business Profile Setup & Optimization
    https://kvoka.com/en/services/google-business-profile-setup
    GBP setup $500 one-time; says agencies charge $500–$1,000.
  25. CIRA: How much does a .CA domain cost?
    https://www.cira.ca/en/resources/news/domains/how-much-does-a-ca-domain-cost/
    .CA typically $10–$20 a year at registrars; registry wholesale $10.50 CAD; .com wholesale $10.97 USD.
  26. Let's Encrypt: About
    https://letsencrypt.org/about/
    Free, automated certificate authority issuing HTTPS (SSL/TLS) certificates.
  27. WebFX: How Much Does an Ecommerce Website Cost in 2026? (US)
    https://www.webfx.com/industries/retail-ecommerce/ecommerce/web-design/
    Ecommerce websites typically cost $2,000–$25,000 to build.
  28. Shopify: Pricing (Canada)
    https://www.shopify.com/ca/pricing
    Basic plan $37/mo (yearly billing); card rates from 2.8% + 30¢ CAD.
  29. Lyndsey Smith (devlyndseysmith.io): Members Area Add-on (US)
    https://devlyndseysmith.io/membersAreaAddon.php
    Members area add-on (registration/login, profiles, member dashboard, access permissions, welcome email): $500 USD.
  30. Memberstack: Pricing
    https://www.memberstack.com/pricing
    Membership/login software from $29/mo ($25/mo yearly) for up to 1,000 members.
  31. GAfix: Looker Studio Reporting Dashboard (US)
    https://www.gafix.ai/services/reporting-dashboard
    Analytics dashboard build: $249 for standard scope.
  32. TapasSEO: GA4 + Search Console Setup
    https://tapasseo.com/analytics-setup/
    GA4 + Search Console analytics setup: $497.
  33. Google Marketing Platform: Google Analytics
    https://marketingplatform.google.com/about/analytics/
    Google Analytics tools are provided free of charge.
  34. VitalsFixer: Core Web Vitals Expert Fix
    https://vitalsfixer.com/expert-fix
    One-time speed fix $99; ongoing monitoring plans $149/mo and $349/mo.
  35. Optimum Web: Core Web Vitals Optimization
    https://www.optimum-web.com/seo-aeo-geo/technical-seo/core-web-vitals/
    $390 for homepage + up to 3 key pages (USD); extra pages $75 each.
  36. WP Speed Fix: Core Web Vitals Optimization
    https://www.wpspeedfix.com/core-web-vitals-optimization/
    Sitewide speed optimization $495 USD.
  37. Elevate Web Design: Accessibility Compliance (Toronto)
    https://elevatewebdesign.ca/accessibility-compliance
    WCAG 2.1 AA audit from $400; audit + remediation package $1,200–$3,500 (currency not stated; Toronto-based studio).
  38. TheFrontKit: Accessibility Audit Services
    https://thefrontkit.com/accessibility-audit-services
    Manual WCAG 2.1 AA audit $499 for up to 5 pages/templates; $2,400 for up to 12.
  39. Allied Accessibility: Pricing (US)
    https://alliedaccessibility.com/pricing/
    Accessibility audit $500; small-site remediation (up to 15 pages) $2,500; optional monitoring $99/month.
  40. WebFX: ADA Compliance Pricing (US)
    https://www.webfx.com/web-development/pricing/ada-compliance/
    ADA/WCAG compliance services cost $1,500–$5,000 on average.
  41. Ontario.ca: How to make websites accessible (AODA)
    https://www.ontario.ca/page/how-make-websites-accessible
    Since Jan 1, 2021, businesses and non-profits with 50+ employees must make public websites meet WCAG 2.0 Level AA (content published after Jan 1, 2012).
  42. Leadlls: Website Maintenance & Support (GTA, CAD)
    https://leadlls.com/website-maintenance-support/
    One flat maintenance plan at $100 CAD/month. Plans that add new pages and blog articles start at $300/month.
  43. 26 Branding Agency: Pricing (Montréal, CAD)
    https://26agencedemarque.com/pricing.php
    “Website refresh” $295/mo (small edits, blog publishing, plugin updates). E-commerce website $12,500+.
Quote: $0 one-time$0/yr